I have a confession to make. I’ve been on social media for about 10 years, and until recently I was not intentional in my posting. While I did progress from mentioning trips to the grocery store, I will still haphazardly post whatever I felt like saying. And let’s not even talk about Instagram photos. I would snap, post, and comment — not realizing that all of my posts — every single one of them — is a reflection of my brand, my blog, and my online presence. Until recently, I kind of followed the no cussing or offensive language rule…but social media is so much more intention than that.
And if you think about it, the creators of social media platforms know that. If you follow Mark Zuckerberg’s story about the development of Facebook, you can understand that was and still is very intentional about improving the platforms and expanding its presence on the internet.
Today, Facebook is the world’s largest social media network. Haphazardly product development does not yield those result. Intentional, consistent, and thought-provoking material does.
In the book Think Like Zuck, author Ekaterina Walter explores the five Ps that are critical to the success pf the internet phenom.
Passion. Keep your energy and commitment fully charged at all times by pursuing something you believe in.
Purpose. — Don’t just create a great product, drive a meaningful movement.
People. — Build powerful teams that can execute your vision.
Product. — Create a product that is innovative, that breaks all the rules, that changes everything.
Partnerships — Build powerful partnerships with people who fuel imagination and energize execution.
If you want to build a successful online presence, even if you are only using social media for personal reasons, you must be intentional in your efforts.
Today I want you to think about your online presence. What do people expect from you on social media? Are you providing a service to your friends? If you manage social media for a business or organization, answer those questions on behalf of the company you are working for.
Tomorrow we will talk about the specific tasks you can accomplish within different social media networks to increase your intentional delivery. And at the end of the day, intentional posts equal more engaged followers. And more engagement is the point whole point of social media, isn’t it?
Have you been following our series on social media so far? Here are some of the other posts in case you missed them.